{"id":7355,"date":"2023-08-22T15:24:15","date_gmt":"2023-08-22T12:24:15","guid":{"rendered":"http:\/\/www.jengal.com\/?p=7355"},"modified":"2026-01-21T17:26:56","modified_gmt":"2026-01-21T14:26:56","slug":"ozgun-icerik-nedir-ve-nasil-yazilir","status":"publish","type":"post","link":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/","title":{"rendered":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?"},"content":{"rendered":"<p>Son zamanlarda s\u0131k\u00e7a duymaya ba\u015flad\u0131\u011f\u0131m\u0131z \u00f6zg\u00fcn i\u00e7erik terimi, okuyuculara daha \u00f6nce herhangi bir internet sayfas\u0131nda ya da blog \u00fczerinde duyurulmam\u0131\u015f bilgilerin yer ald\u0131\u011f\u0131 uzun ya da k\u0131sa yaz\u0131lar olarak adland\u0131r\u0131l\u0131r. Bir konu \u00fczerinde ki\u015finin mevcut bilgi \u00fczerinde tamamen kendi yorumunu katarak olu\u015fturdu\u011fu yaz\u0131lar da yine \u00f6zg\u00fcn i\u00e7erik olarak tan\u0131mlan\u0131r.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a08f91aa037f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a08f91aa037f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#Icerik_Nedir\" title=\"\u0130\u00e7erik Nedir?\">\u0130\u00e7erik Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#Ozgun_icerik_nedir\" title=\"\u00d6zg\u00fcn i\u00e7erik nedir?\">\u00d6zg\u00fcn i\u00e7erik nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#Ozgun_Icerik_Nasil_Yazilir\" title=\"\u00d6zg\u00fcn \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?\">\u00d6zg\u00fcn \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#Ozgun_Icerikle_Ozgun_Olmayan_Icerik_Arasindaki_Fark_Nedir\" title=\"\u00d6zg\u00fcn \u0130\u00e7erikle \u00d6zg\u00fcn Olmayan \u0130\u00e7erik Aras\u0131ndaki Fark Nedir?\">\u00d6zg\u00fcn \u0130\u00e7erikle \u00d6zg\u00fcn Olmayan \u0130\u00e7erik Aras\u0131ndaki Fark Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#Ozgun_Icerik_de_SEO_Uyumu_Nasil_Saglanir\" title=\"\u00d6zg\u00fcn \u0130\u00e7erik de SEO Uyumu Nas\u0131l Sa\u011flan\u0131r?\">\u00d6zg\u00fcn \u0130\u00e7erik de SEO Uyumu Nas\u0131l Sa\u011flan\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Nedir\"><\/span><strong>\u0130\u00e7erik Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130\u00e7erik kelimesinin s\u00f6zl\u00fck anlam\u0131; bir konu hakk\u0131nda belirtilen d\u00fc\u015f\u00fcnce ve fikirlerin hem yaz\u0131l\u0131 hem de g\u00f6rsel olacak \u015fekilde anlat\u0131larak okuyucuya \u00f6zg\u00fcn bi\u00e7imce sunulmas\u0131d\u0131r.<\/p>\n<p>Direkt olarak hedef kitleye ithafen olu\u015fturulan, yaz\u0131l\u0131 ve g\u00f6rsel \u00f6\u011felerin de bir arada sunuldu\u011fu ve bunun yan\u0131nda dikkat \u00e7ekici bir \u00fcslup \u00e7er\u00e7evesinde yaz\u0131ld\u0131\u011f\u0131 metinlerin ve g\u00f6rsellerin t\u00fcm\u00fcne i\u00e7erik ad\u0131 verilir. Peki, i\u00e7erik denince akl\u0131n\u0131za neler geliyor? Yani bir i\u00e7erik sadece belirli oranda metin ve birtak\u0131m g\u00f6rsellerden m olu\u015fuyor? Tabii ki hay\u0131r. Bu y\u00fczden g\u00fcnl\u00fck hayat i\u00e7erisinde kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z i\u00e7erik \u00e7e\u015fitlerini sizler i\u00e7in s\u0131ralayal\u0131m.<\/p>\n<ul>\n<li>Web sayfas\u0131<\/li>\n<li>Reklam panolar\u0131<\/li>\n<li>Ak\u0131ll\u0131 telefonlar<\/li>\n<li>Videolar<\/li>\n<li>TV ekranlar\u0131<\/li>\n<li>Bilgilendirme mesajlar\u0131<\/li>\n<li>Sosyal medya platformlar\u0131ndaki marka i\u00e7erik payla\u015f\u0131mlar\u0131<\/li>\n<\/ul>\n<p>Yukar\u0131da listelemi\u015f oldu\u011fumuz ara\u00e7lardan her biri ayn\u0131 zamanda i\u00e7erik \u00f6zelli\u011fi ta\u015f\u0131r. \u00c7\u00fcnk\u00fc i\u00e7erik denince sadece akla metinlerin gelmesi yanl\u0131\u015f olur. Bu nedenle i\u00e7eri\u011fi daha geni\u015f kapsaml\u0131 d\u00fc\u015f\u00fcnmekte fayda vard\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ozgun_icerik_nedir\"><\/span><strong>\u00d6zg\u00fcn i\u00e7erik nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Genel hatlar\u0131yla yukar\u0131da belirtmi\u015f oldu\u011fumuz \u015fekilde tan\u0131mlamak m\u00fcmk\u00fcnd\u00fcr. Kopya i\u00e7erikten uzak edit\u00f6r ya da yazar\u0131n kendine ait yorumu ile meydana gelen \u00f6zg\u00fcn i\u00e7erik, okuyucu a\u00e7\u0131s\u0131ndan da faydal\u0131 i\u00e7erikler aras\u0131nda yer al\u0131r. Okuyucu genelde bir konu \u00fczerinde birbirinden ayn\u0131 olan i\u00e7eriklerden memnuniyet duymaz ve bu nedenle ara\u015ft\u0131rd\u0131\u011f\u0131 konuda daha ger\u00e7ek\u00e7i ve do\u011fru bilgilerin oldu\u011fu yaz\u0131lar g\u00f6rmek ister. Hatta bir konunun detaylar\u0131 ile anlat\u0131ld\u0131\u011f\u0131 yaz\u0131lar, okuyucuyu kendine \u00e7ekme konusunda olduk\u00e7a ba\u015far\u0131l\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/a.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-7360\" title=\"\u00f6zg\u00fcn i\u00e7erik\" src=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/a.jpg\" alt=\"\u00f6zg\u00fcn i\u00e7erik\" width=\"689\" height=\"278\" srcset=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/a.jpg 964w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/a-300x121.jpg 300w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/a-768x309.jpg 768w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/a-600x241.jpg 600w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/a><\/p>\n<p><strong>\u00d6zg\u00fcn \u0130\u00e7erik Neden \u00d6nemlidir?<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fczde internet platformunda bilgiye ula\u015fmak art\u0131k olduk\u00e7a basittir. Tek bir tu\u015fla bir konuya ait \u00e7e\u015fitli materyaller ve i\u00e7eriklerle kar\u015f\u0131la\u015fmak m\u00fcmk\u00fcnd\u00fcr. Ancak, bilgiye bu kadar kolay ula\u015f\u0131labilen bir ortamda birbirinin neredeyse t\u0131pa t\u0131p ayn\u0131 i\u00e7eriklerin olu\u015fturuldu\u011funu ve okuyucuya sunuldu\u011funu s\u00f6ylemek yanl\u0131\u015f olmaz. Bir\u00e7ok web sayfas\u0131 ya da blog, \u00f6zellikle son d\u00f6nemlerde kopya i\u00e7erikten uzak kalamad\u0131\u011f\u0131 i\u00e7in okuyucular\u0131na farkl\u0131 web sayfalar\u0131nda olan bilgilerin ayn\u0131s\u0131n\u0131 yay\u0131nlamaktan \u00e7ekinmiyor ve bunun sonucunda ise asl\u0131nda okuyucular\u0131na do\u011fru olmayan bilgiler ula\u015ft\u0131rabiliyor. Tabi bu durum, ilgili web sayfas\u0131 ve bloglar\u0131n kalitesinde \u00f6nemli d\u00fc\u015f\u00fc\u015flerin ya\u015fanmas\u0131na neden oluyor. T\u00fcm bunlar\u0131n sonucunda ortaya \u00e7\u0131kan durum ise giderek ziyaret\u00e7i say\u0131s\u0131n\u0131n azalmas\u0131 ve web sayfas\u0131 ya da blo\u011fun pop\u00fclaritesini kaybetmesi oluyor.<\/p>\n<p>E\u011fer bir web sayfas\u0131nda rakip sayfalara kar\u015f\u0131 herhangi bir konu hakk\u0131nda farkl\u0131 ve \u00f6zg\u00fcn bilgiler veremiyorsan\u0131z, her ge\u00e7en g\u00fcn arka plana do\u011fru kaymaya ve ilerleyen zamanlarda ise sekt\u00f6r i\u00e7erisinde yok olmaya mahkumsunuz demektir. \u00c7\u00fcnk\u00fc web sayfalar\u0131nda hedef kitlenize iletece\u011finiz konular\u0131n ihtiya\u00e7 duyulan ve ilgi \u00e7ekici bilgiler olmas\u0131 kadar okuyucuya katt\u0131\u011f\u0131 da olduk\u00e7a \u00f6nemli bir role sahiptir.<\/p>\n<p><strong>\u00d6zg\u00fcn \u0130\u00e7erik Kontrol\u00fc Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/p>\n<p>\u00d6zg\u00fcn i\u00e7erik kontrolleri, genelde farkl\u0131 yazarlardan al\u0131nan i\u00e7eriklerin web sayfalar\u0131na kopya bilgiler yerle\u015ftirmek istemeyen site sahipleri taraf\u0131ndan olu\u015fturulan metinleri genel olarak taramaya ald\u0131klar\u0131 bir kontrol olma a\u015famas\u0131d\u0131r. \u00d6zg\u00fcn i\u00e7erik kontrolleri hem manuel hem de internet \u00fczerindeki birtak\u0131m copy\/paste ara\u00e7lar\u0131yla da yap\u0131labilir.<\/p>\n<p><strong><em>Manuel \u00f6zg\u00fcn i\u00e7erik kontrol\u00fc;<\/em><\/strong><\/p>\n<ul>\n<li>Manuel olarak i\u00e7erik kontrol\u00fcnde ilk olarak yap\u0131lmas\u0131 gereken, yaz\u0131lan i\u00e7eri\u011fin belirli b\u00f6l\u00fcmlerinden baz\u0131 c\u00fcmleleri almak ve arama motorlar\u0131nda arama yapmakt\u0131r. Yap\u0131lan arama sonucunda c\u00fcmlenin ve kelime yap\u0131s\u0131 birebir e\u015fle\u015fen sonu\u00e7lar \u00e7\u0131km\u0131yorsa i\u00e7eri\u011fin \u00f6zg\u00fcn oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/li>\n<li>\u0130\u00e7eri\u011fin genel hatlar\u0131 ile okunmas\u0131 da \u00f6zg\u00fcn olup olmad\u0131\u011f\u0131 hakk\u0131nda bilgi verebilir. Ancak yine de tam olarak emin olunamad\u0131\u011f\u0131 durumlarda arama motoru \u00fczerinden baz\u0131 c\u00fcmleleri kopyalayarak arama yapmakta fayda vard\u0131r.<\/li>\n<\/ul>\n<p><strong><em>Web ara\u00e7lar\u0131 ile \u00f6zg\u00fcn i\u00e7erik kontrol\u00fc;<\/em><\/strong><\/p>\n<p>\u0130nternet platformunda yer alan \u00e7e\u015fitli web ara\u00e7lar\u0131 olu\u015fturulan i\u00e7eriklerin \u00f6zg\u00fcnl\u00fck kontrol\u00fc konusunda istenen sonu\u00e7lar\u0131 verme kabiliyetine sahiptir. Bahsetmi\u015f oldu\u011fumuz web ara\u00e7lar\u0131, \u00f6zg\u00fcn i\u00e7erik kontrol\u00fc s\u0131ras\u0131nda yaz\u0131lan metnin arama motorlar\u0131 \u00fczerinde test edilmesini sa\u011flar ve i\u00e7eri\u011fin ba\u015fta sona kontrol edilmesine yard\u0131mc\u0131 olur. Bu konuda sizlere yard\u0131mc\u0131 olabilecek web ara\u00e7lar\u0131 aras\u0131nda \u015funlar g\u00f6sterilebilir;<\/p>\n<ul>\n<li>Seoreviewtools<\/li>\n<li>Siteliner<\/li>\n<li>Copyscape<\/li>\n<\/ul>\n<h2><strong><a href=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r.png\"><img decoding=\"async\" class=\"wp-image-7361 alignnone\" title=\"\u00f6zg\u00fcn i\u00e7erik nedir\" src=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r.png\" alt=\"\u00f6zg\u00fcn i\u00e7erik nedir\" width=\"574\" height=\"255\" srcset=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r.png 1057w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r-300x133.png 300w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r-768x341.png 768w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r-1024x455.png 1024w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/\u00d6zg\u00fcn-\u0130\u00e7erik-Nas\u0131l-Yaz\u0131l\u0131r-600x267.png 600w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Ozgun_Icerik_Nasil_Yazilir\"><\/span><strong>\u00d6zg\u00fcn \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00d6zg\u00fcn i\u00e7erik, her web sayfas\u0131n\u0131n kalitesi ve pop\u00fclaritesi a\u00e7\u0131s\u0131ndan \u00f6nemli bir konumda yer al\u0131r. Bu nedenle web siteleri i\u00e7in \u00f6zg\u00fcn i\u00e7erik olu\u015fturma \u00fczerinde hassasiyet ile durulmas\u0131 gereken konular aras\u0131ndad\u0131r. \u015eimdi, \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r? Daha yak\u0131ndan bakal\u0131m.<\/p>\n<ul>\n<li>\u00d6ncelikle yaz\u0131lan metin farkl\u0131 i\u00e7eriklere ait kopya c\u00fcmlelerden olu\u015fmamal\u0131d\u0131r. Kopyala \u2013 yap\u0131\u015ft\u0131r tarz\u0131 i\u00e7erikler di\u011fer web sayfalar\u0131nda bolca bulundu\u011fu i\u00e7in ziyaret\u00e7ilerin ilgisini \u00e7ekmez ve sizi arama motorlar\u0131nda daha arka s\u0131ralara iter.<\/li>\n<li>\u0130\u00e7erikte imla kurallar\u0131na mutlaka uyulmas\u0131 gerekir. \u0130\u00e7eri\u011fin hem anla\u015f\u0131labilir hem de kaliteli olmas\u0131 a\u00e7\u0131s\u0131ndan noktalama i\u015faretlerinden yaz\u0131m hatalar\u0131na kadar pek \u00e7ok ayr\u0131nt\u0131ya dikkat etmekte fayda vard\u0131r.<\/li>\n<li>Yaz\u0131lacak olan konu, genelde o konuya hakim ve tam olarak anlat\u0131m\u0131 g\u00fc\u00e7l\u00fc biri taraf\u0131ndan olu\u015fturulmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc yazaca\u011f\u0131 konuyu yeteri kadar anlamayan birinin elinden \u00e7\u0131kan i\u00e7erik, konuyu okuyucunun da anlamamas\u0131na neden olabilir.<\/li>\n<li>\u0130\u00e7erik okuyucuyu yormamal\u0131 ve bunun yan\u0131nda kolayca bilgiye ula\u015fmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Bu nedenle i\u00e7erikte konu b\u00fct\u00fcnl\u00fc\u011f\u00fcm\u00fc sa\u011flamak ve \u00f6zellikle alt ba\u015fl\u0131klar ile paragraflar aras\u0131nda uyumlu senkronizasyon meydana getirmek \u00f6nemlidir.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ozgun_Icerikle_Ozgun_Olmayan_Icerik_Arasindaki_Fark_Nedir\"><\/span><strong>\u00d6zg\u00fcn \u0130\u00e7erikle \u00d6zg\u00fcn Olmayan \u0130\u00e7erik Aras\u0131ndaki Fark Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00d6zg\u00fcn i\u00e7erik ile \u00f6zg\u00fcn olmayan aras\u0131nda birtak\u0131m ciddi farklar bulunur. Ayr\u0131ca birbirinden tamamen farkl\u0131 bir yerde bulunan bu i\u00e7eriklerin birbiri ile ba\u011fda\u015ft\u0131r\u0131lmas\u0131 da kesinlikle m\u00fcmk\u00fcn de\u011fildir.<\/p>\n<ul>\n<li>\u00d6zg\u00fcn i\u00e7erik, her \u015feyden \u00f6nce ki\u015finin ilgili konu hakk\u0131nda kendine \u00f6zg\u00fc bilgilerini aktard\u0131\u011f\u0131 ve konu hakk\u0131nda okuyucunun yeni ufuklara yelken a\u00e7t\u0131\u011f\u0131 yaz\u0131lard\u0131r. \u00d6zg\u00fcn olmayan i\u00e7erik ise pek \u00e7ok yerde kar\u015f\u0131la\u015f\u0131lan ve okuyucuya yeni bir \u015feyler katmayan yaz\u0131lard\u0131r.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erikte yeni fikir ve d\u00fc\u015f\u00fcnceler yer al\u0131r, bunun aksine \u00f6zg\u00fcn olmaya i\u00e7erik var olan d\u00fc\u015f\u00fcncelerin ayn\u0131 \u015fekilde tekrar okuyucu kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131lmas\u0131d\u0131r.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erik p\u00fcf noktalara e\u011filim g\u00f6sterebilir. Ancak \u00f6zg\u00fcn olmaya i\u00e7erik di\u011ferlerinin ayn\u0131s\u0131 olmas\u0131 nedeniyle p\u00fcf noktalar hakk\u0131nda bilgi vermez.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erik bir konunun farkl\u0131 web sayfalar\u0131nda yer alan eksikliklerini giderebilir. Fakat \u00f6zg\u00fcn olmayan i\u00e7erikte bu pek de m\u00fcmk\u00fcn de\u011fildir.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erik ba\u015ftan sona hem metinsel hem de g\u00f6rsel olarak farkl\u0131 bir yap\u0131ya sahiptir. \u00d6zg\u00fcn olmayan i\u00e7erik ise metinler ba\u015fta olmak \u00fczere g\u00f6rsel \u00f6\u011feleriyle de di\u011fer web sayfalar\u0131nda ki t\u00fcrleri ile benzerlik ta\u015f\u0131r.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erik okuyucuyu s\u0131kmaz ve bir sitenin kalitesini art\u0131rma konusunda etkilidir. Ancak \u00f6zg\u00fcn olmayan i\u00e7erikler, pek \u00e7ok web sayfas\u0131nda oldu\u011fu gibi ayn\u0131 bilgiyi sunmas\u0131ndan dolay\u0131 okuyucunun s\u0131k\u0131lmas\u0131na ve bir daha ilgili web sayfas\u0131n\u0131 tercih etmemesine neden olabilir.<\/li>\n<li>\u00d6zg\u00fcn i\u00e7erik daha yararl\u0131 bilgiler sunar. \u00d6zg\u00fcn olmayan i\u00e7erik ise internet ortam\u0131nda yer alan bilgilerin benzerlerini okuyucu kar\u015f\u0131s\u0131na \u00e7\u0131karmaktan ba\u015fka bir \u015fey yapmaz.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ozgun_Icerik_de_SEO_Uyumu_Nasil_Saglanir\"><\/span><strong>\u00d6zg\u00fcn \u0130\u00e7erik de SEO Uyumu Nas\u0131l Sa\u011flan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00d6zg\u00fcn i\u00e7erik olu\u015ftururken bu i\u00e7eri\u011fin ayn\u0131 zamanda SEO uyumlu olmas\u0131n\u0131 istiyorsan\u0131z, baz\u0131 kurallara dikkat etmeniz gerekir. SEO uyumlu i\u00e7erik ilgili web sayfas\u0131n\u0131n rakipleriyle aras\u0131nda fark yaratmas\u0131n\u0131 sa\u011flar. Bunun yan\u0131nda arama motorlar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmaya yard\u0131mc\u0131 olur ve web sayfas\u0131n\u0131n kalitesini art\u0131rarak ziyaret\u00e7i say\u0131s\u0131n\u0131n art\u0131\u015f g\u00f6stermesinde \u00f6nemli bir rol oynar.<a href=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik.png\"><img decoding=\"async\" class=\"alignnone wp-image-7362\" src=\"https:\/\/www.jengal.com\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik.png\" alt=\"\" width=\"764\" height=\"319\" srcset=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik.png 1080w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik-300x125.png 300w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik-768x321.png 768w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik-1024x428.png 1024w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2019\/02\/Seo-uyumlu-\u00f6zg\u00fcn-i\u00e7erik-600x251.png 600w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/a><\/p>\n<p><strong><em>SEO uyumlu i\u00e7erik yazarken nelere dikkat edilmelidir;<\/em><\/strong><\/p>\n<ul>\n<li><strong>Anahtar Kelime \u00c7al\u0131\u015fmas\u0131:<\/strong> Haz\u0131rlanacak i\u00e7erik konusunda anahtar kelime \u00e7al\u0131\u015fmas\u0131 yapmak \u00f6nemlidir. \u00c7\u00fcnk\u00fc anahtar kelime \u00e7al\u0131\u015fmas\u0131 yaparak daha lok hangi konu \u00fczerine e\u011filmeniz ve bilgi vermeniz gerekti\u011fi ortaya \u00e7\u0131kar. Bu nedenle belirli spesifik anahtar kelimelere y\u00f6nelmeniz SEO uyumlu bir i\u00e7erik olu\u015fturman\u0131z ad\u0131na faydal\u0131 olacakt\u0131r.<\/li>\n<li><strong>\u00d6zg\u00fcn ve Kaliteli \u0130\u00e7erik:<\/strong> \u0130\u00e7eriklerin hem \u00f6zg\u00fcn hem de kaliteli olmas\u0131 SEO\u2019nun alt\u0131n kurallar\u0131ndan biridir. \u00d6zellikle i\u00e7eriklerin bilgi verici ve ayn\u0131 zamanda okuyucunun anlayaca\u011f\u0131 \u015fekilde aktar\u0131lmas\u0131 web sayfas\u0131n\u0131n kalitesinin artmas\u0131nda etkilidir. Ayn\u0131 zamanda i\u00e7eri\u011fin yaz\u0131m hatalar\u0131ndan yoksun olmas\u0131 da \u00f6nem arz eder. Bu nedenle noktala i\u015faretleri yerinde kullan\u0131lmal\u0131 ve yaz\u0131 i\u00e7erisinde imla hatalar\u0131 olmamal\u0131d\u0131r.<\/li>\n<li><strong>\u0130\u00e7eri\u011finizin Fiziksel G\u00f6r\u00fcnt\u00fcs\u00fc:<\/strong> \u0130lk bak\u0131\u015fta okuyucuyu etkilemek \u00f6nemlidir. Bu nedenle i\u00e7erikler, web sayfas\u0131nda genel hatlar\u0131 ile daha sadece ve ilgi \u00e7ekici g\u00f6r\u00fcnmelidir. Hatta etkili bir tasar\u0131m sa\u011flanarak ziyaret\u00e7iyi kendisine \u00e7ekmeli ve sayfada kalmas\u0131na neden olmal\u0131d\u0131r.<\/li>\n<li><strong>Anahtar Kelime Yo\u011funlu\u011fu:<\/strong> \u0130\u00e7erik b\u00fcnyesinde anahtar kelime yo\u011funlu\u011fu da dikkat edilmesi gereken konular\u0131n ba\u015f\u0131nda gelir. \u00d6rne\u011fin konunuz i\u00e7in belirledi\u011finiz anahtar kelimenin yaz\u0131 i\u00e7erisinde \u00e7ok fazla ge\u00e7mesi yanl\u0131\u015ft\u0131r. 500 kelimelik bir i\u00e7erikte 50 \u2013 60 defa anahtar kelime kullan\u0131m\u0131 yapmak i\u00e7eri\u011fin kalitesiz olmas\u0131na ve SEO uyumlu yap\u0131s\u0131n\u0131 kaybetmesine neden olur.<\/li>\n<li><strong>Ba\u015fl\u0131k (Title) ve Meta A\u00e7\u0131klamalar\u0131:<\/strong> Ba\u015fl\u0131k ve meta a\u00e7\u0131klamalar, \u00f6zellikle site i\u00e7i SEO optimizasyonu a\u00e7\u0131s\u0131ndan \u00f6nemli bir yere sahiptir. \u0130\u00e7erikler i\u00e7in belirlenen ba\u015fl\u0131klar\u0131n fazla uzun olmamas\u0131 ve tam olarak konuda anlat\u0131lmak isteneni vurgulamas\u0131 gerekir. Bunun yan\u0131nda yaz\u0131 i\u00e7erisinde konunun detay\u0131na inilmesine yard\u0131mc\u0131 olan alt ba\u015fl\u0131klara yer verilmeli ve her i\u00e7erik i\u00e7in \u00f6zet bab\u0131nda meta a\u00e7\u0131klamalar\u0131 girilmelidir.<\/li>\n<li>Site i\u00e7i linkleme: Site i\u00e7inde yap\u0131lacak SEO optimizasyonlar\u0131ndan biri olan site i\u00e7i linkleme, daha \u00f6nce haz\u0131rlanm\u0131\u015f olan i\u00e7eriklere link verilmesi anlam\u0131na gelir. Yani haz\u0131rlanan bir i\u00e7eri\u011fin belirli k\u0131s\u0131mlar\u0131nda okuyucuyu daha \u00f6nce yaz\u0131lm\u0131\u015f ve konuyla ilgili ba\u015fka bir i\u00e7eri\u011fe y\u00f6nlendirmek m\u00fcmk\u00fcnd\u00fcr. Bu \u015fekilde okuyucular ara\u015ft\u0131rd\u0131\u011f\u0131 konu \u00fczerinde farkl\u0131 bilgilere de ula\u015fma imkan\u0131 sa\u011flar ve bu \u015fekilde daha farkl\u0131 \u015fekilde bilgiler edinebilir.<\/li>\n<\/ul>\n<p>Yukar\u0131da anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z SEO uyumlu i\u00e7erik haz\u0131rlama kurallar\u0131, web sayfalar\u0131n\u0131n organik sonu\u00e7larda yer almas\u0131na olanak sa\u011flar. Bu \u00e7al\u0131\u015fmalar\u0131n sistemli bir \u015fekilde yap\u0131lmas\u0131 ve kaliteli i\u00e7erikleri olu\u015fturularak web sayfas\u0131na y\u00fcklenmesi ile arama motorlar\u0131nda daha etkili yerlere gelmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son zamanlarda s\u0131k\u00e7a duymaya ba\u015flad\u0131\u011f\u0131m\u0131z \u00f6zg\u00fcn i\u00e7erik terimi, okuyuculara daha \u00f6nce herhangi bir internet sayfas\u0131nda ya da blog \u00fczerinde duyurulmam\u0131\u015f bilgilerin yer ald\u0131\u011f\u0131 uzun ya da k\u0131sa yaz\u0131lar olarak adland\u0131r\u0131l\u0131r. Bir konu \u00fczerinde ki\u015finin mevcut bilgi \u00fczerinde tamamen kendi yorumunu katarak olu\u015fturdu\u011fu yaz\u0131lar da yine \u00f6zg\u00fcn i\u00e7erik olarak tan\u0131mlan\u0131r. \u0130\u00e7erik [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[391],"tags":[],"class_list":["post-7355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?<\/title>\n<meta name=\"description\" content=\"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?\" \/>\n<meta property=\"og:description\" content=\"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Jengal Web Tasar\u0131m - Web Yaz\u0131l\u0131m Ajans\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T12:24:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T14:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cihat KISA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cihat KISA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\"},\"author\":{\"name\":\"Cihat KISA\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604\"},\"headline\":\"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?\",\"datePublished\":\"2023-08-22T12:24:15+00:00\",\"dateModified\":\"2026-01-21T14:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\"},\"wordCount\":1982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\",\"url\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\",\"name\":\"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?\",\"isPartOf\":{\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg\",\"datePublished\":\"2023-08-22T12:24:15+00:00\",\"dateModified\":\"2026-01-21T14:26:56+00:00\",\"description\":\"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?\",\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage\",\"url\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg\",\"contentUrl\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg\",\"width\":960,\"height\":640,\"caption\":\"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.jengal.com\/tr\/blog\/\",\"name\":\"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jengal.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#organization\",\"name\":\"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.jengal.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png\",\"contentUrl\":\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png\",\"width\":203,\"height\":87,\"caption\":\"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131\"},\"image\":{\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604\",\"name\":\"Cihat KISA\",\"sameAs\":[\"https:\/\/www.cihatkisa.com\/\"],\"url\":\"http:\/\/www.jengal.com\/tr\/blog\/author\/cihatkisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?","description":"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/","og_locale":"tr_TR","og_type":"article","og_title":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?","og_description":"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?","og_url":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/","og_site_name":"Jengal Web Tasar\u0131m - Web Yaz\u0131l\u0131m Ajans\u0131","article_published_time":"2023-08-22T12:24:15+00:00","article_modified_time":"2026-01-21T14:26:56+00:00","og_image":[{"width":960,"height":640,"url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg","type":"image\/jpeg"}],"author":"Cihat KISA","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Cihat KISA","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#article","isPartOf":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/"},"author":{"name":"Cihat KISA","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604"},"headline":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?","datePublished":"2023-08-22T12:24:15+00:00","dateModified":"2026-01-21T14:26:56+00:00","mainEntityOfPage":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/"},"wordCount":1982,"commentCount":0,"publisher":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization"},"image":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage"},"thumbnailUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg","articleSection":["SEO"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/","url":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/","name":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?","isPartOf":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage"},"image":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage"},"thumbnailUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg","datePublished":"2023-08-22T12:24:15+00:00","dateModified":"2026-01-21T14:26:56+00:00","description":"\u00d6zg\u00fcn i\u00e7erik internet \u00fczerinde kopyadan uzak farkl\u0131 ve e\u015fsiz i\u00e7erikleri ifade eder. Peki ya \u00f6zg\u00fcn i\u00e7erik nas\u0131l yaz\u0131l\u0131r ?","inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/www.jengal.com\/tr\/blog\/ozgun-icerik-nedir-ve-nasil-yazilir\/#primaryimage","url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg","contentUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/08\/ozgun-icerik-nedir-ve-nasil-yazilir.jpg","width":960,"height":640,"caption":"\u00d6zg\u00fcn \u0130\u00e7erik Nedir ve Nas\u0131l Yaz\u0131l\u0131r?"},{"@type":"WebSite","@id":"https:\/\/www.jengal.com\/tr\/blog\/#website","url":"https:\/\/www.jengal.com\/tr\/blog\/","name":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131","description":"","publisher":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jengal.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization","name":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131","url":"https:\/\/www.jengal.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png","contentUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png","width":203,"height":87,"caption":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131"},"image":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604","name":"Cihat KISA","sameAs":["https:\/\/www.cihatkisa.com\/"],"url":"http:\/\/www.jengal.com\/tr\/blog\/author\/cihatkisa\/"}]}},"_links":{"self":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7355"}],"version-history":[{"count":1,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7355\/revisions"}],"predecessor-version":[{"id":8822,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7355\/revisions\/8822"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/media\/8859"}],"wp:attachment":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7355"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}