{"id":8888,"date":"2023-09-25T18:47:42","date_gmt":"2023-09-25T15:47:42","guid":{"rendered":"https:\/\/www.jengal.com\/tr\/blog\/?p=8888"},"modified":"2026-01-19T10:35:28","modified_gmt":"2026-01-19T07:35:28","slug":"a-b-testleri-ile-web-tasarimini-optimize-etmek","status":"publish","type":"post","link":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/","title":{"rendered":"A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek\u00a0"},"content":{"rendered":"\n<p>A\/B testleri, web sitenizin tasar\u0131m\u0131, reklam stratejiniz veya farkl\u0131 bir eyleminizde en iyi performans\u0131 elde etmek i\u00e7in yapt\u0131\u011f\u0131n\u0131z de\u011ferlendirmedir.\u00a0<\/p>\n\n\n\n<p>Web tasar\u0131mda web sitenizin farkl\u0131 varyasyonlar\u0131n\u0131 test ederek kullan\u0131c\u0131 deneyimine g\u00f6re performans\u0131 g\u00f6rebilirsiniz. Bu sayede kullan\u0131c\u0131 deneyimini veri odakl\u0131 olarak geli\u015ftirebilir ve en iyi web tasar\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131 y\u00fcr\u00fctebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>A\/B testi optimizasyon s\u00fcrecinde kullan\u0131labilir ve dijital pazarlama stratejilerinizi geli\u015ftirir.&nbsp; A\/B testi ile bir web sitesi, mobil uygulama ya da reklam kampanyas\u0131nda iki veya daha fazla varyasyon \u00fczerinde de\u011ferlendirme yap\u0131lmas\u0131n\u0131 sa\u011flar.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Test sonucunda elde edilen verilere g\u00f6re en iyi performans g\u00f6steren varyasyondan iyi performans g\u00f6stereni bulabilirsiniz. Test sayesinde i\u00e7erik, yaz\u0131 fontu, yaz\u0131 boyutu gibi \u00f6geleri de\u011ferlendirebilirsiniz. Ayn\u0131 zamanda banner b\u00fcy\u00fckl\u00fc\u011f\u00fc, yerle\u015fim d\u00fczeni, renk gibi bir\u00e7ok de\u011feri de\u011fi\u015ftirerek A\/B testinizi de\u011ferlendirebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>A\/B testi sonu\u00e7lar\u0131na g\u00f6re verilere dayanarak gerekli de\u011fi\u015fikleri yapabilir ve yeni stratejiler geli\u015ftirebilirsiniz.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A\/B testleri geleneksel medyada maliyetli ve zaman al\u0131c\u0131d\u0131r. Ancak internet e\u015f zamanl\u0131 veri ak\u0131\u015f\u0131 ve d\u00fc\u015f\u00fck maliyeti ile A\/B testleri yapmaya \u00e7ok uygundur. Bu nedenle web sitenizde iyi performans i\u00e7in mutlaka tasar\u0131m s\u00fcrecinde A\/B testleri yaparak web sitenize son \u015feklini verin.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a08f8629885b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a08f8629885b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#AB_Testlerinin_Web_Tasarimina_Uygulanisi\" title=\"A\/B Testlerinin Web Tasar\u0131m\u0131na Uygulan\u0131\u015f\u0131&nbsp;&nbsp;\">A\/B Testlerinin Web Tasar\u0131m\u0131na Uygulan\u0131\u015f\u0131&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#Test_Edilecek_Unsurlar_Renkler_Metinler_Gorseller\" title=\"Test Edilecek Unsurlar: Renkler, Metinler, G\u00f6rseller&nbsp;&nbsp;\">Test Edilecek Unsurlar: Renkler, Metinler, G\u00f6rseller&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#Hipotez_Olusturma_ve_Test_Plani_Hazirlama\" title=\"Hipotez Olu\u015fturma ve Test Plan\u0131 Haz\u0131rlama\u00a0\u00a0\">Hipotez Olu\u015fturma ve Test Plan\u0131 Haz\u0131rlama\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#Kullanici_Gruplarini_ve_Orneklem_Buyuklugunu_Belirleme\" title=\"Kullan\u0131c\u0131 Gruplar\u0131n\u0131 ve \u00d6rneklem B\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc Belirleme&nbsp;&nbsp;\">Kullan\u0131c\u0131 Gruplar\u0131n\u0131 ve \u00d6rneklem B\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc Belirleme&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#Uygulama_Asamasi_Testi_Nasil_Yurutecegiz\" title=\"Uygulama A\u015famas\u0131: Testi Nas\u0131l Y\u00fcr\u00fctece\u011fiz?&nbsp;&nbsp;\">Uygulama A\u015famas\u0131: Testi Nas\u0131l Y\u00fcr\u00fctece\u011fiz?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#AB_Test_Sonuclarinin_Analizi\" title=\"A\/B Test Sonu\u00e7lar\u0131n\u0131n Analizi\u00a0\u00a0\">A\/B Test Sonu\u00e7lar\u0131n\u0131n Analizi\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#_Istatistiksel_Guvenilirlik_ve_Anlamlilik\" title=\"\u00a0 \u0130statistiksel G\u00fcvenilirlik ve Anlaml\u0131l\u0131k\u00a0\u00a0\">\u00a0 \u0130statistiksel G\u00fcvenilirlik ve Anlaml\u0131l\u0131k\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#_Sonuclari_Yorumlama_ve_Karar_Verme_Sureci\" title=\"\u00a0Sonu\u00e7lar\u0131 Yorumlama ve Karar Verme S\u00fcreci\u00a0\u00a0\">\u00a0Sonu\u00e7lar\u0131 Yorumlama ve Karar Verme S\u00fcreci\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#_Olumlu_ve_Olumsuz_Bulgularin_Incelenmesi\" title=\"\u00a0 Olumlu ve Olumsuz Bulgular\u0131n \u0130ncelenmesi\u00a0\u00a0\">\u00a0 Olumlu ve Olumsuz Bulgular\u0131n \u0130ncelenmesi\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#_AB_Testleri_icin_En_Iyi_Araclar_ve_Kaynaklar\" title=\"\u00a0 A\/B Testleri i\u00e7in En \u0130yi Ara\u00e7lar ve Kaynaklar\u00a0\u00a0\">\u00a0 A\/B Testleri i\u00e7in En \u0130yi Ara\u00e7lar ve Kaynaklar\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#Hakkinda_Sikca_Sorulan_Sorular\" title=\"Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular\">Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testlerinin_Web_Tasarimina_Uygulanisi\"><\/span><strong>A\/B Testlerinin Web Tasar\u0131m\u0131na Uygulan\u0131\u015f\u0131&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi i\u00e7in bir web sayfas\u0131n\u0131n iki farkl\u0131 s\u00fcr\u00fcm\u00fcn\u00fc daha iyi performans g\u00f6stereni belirlemek i\u00e7in yapt\u0131\u011f\u0131n\u0131z kar\u015f\u0131la\u015ft\u0131rmad\u0131r.&nbsp; Web sitenizin tasar\u0131m\u0131n\u0131 ve kullan\u0131c\u0131 deneyimini optimize etmede sizlere do\u011fru karar verme \u015fans\u0131 tan\u0131r.&nbsp;<\/p>\n\n\n\n<p>Web tasar\u0131mda A\/B testi yapabilmek i\u00e7in web sitenizde test edece\u011finiz d\u00fczen, renk d\u00fczeni ve harekete ge\u00e7irici mesaj d\u00fc\u011fmesi gibi belirli \u00f6geleri se\u00e7meniz gerekiyor.&nbsp;<\/p>\n\n\n\n<p>\u00d6ncelikle web sayfan\u0131z\u0131n s\u00fcr\u00fcm A ve s\u00fcr\u00fcm B olacak \u015fekilde iki farkl\u0131 s\u00fcr\u00fcm\u00fcn\u00fc olu\u015fturun ve iki farkl\u0131 kullan\u0131c\u0131 grubuna g\u00f6sterin. Ard\u0131ndan daha iyi performans g\u00f6stereni bulabilmek i\u00e7in iki s\u00fcr\u00fcm\u00fcn performans\u0131n\u0131 izleyin ve kar\u015f\u0131la\u015ft\u0131r\u0131n. Bu s\u00fcreci otomatik hale getirmek i\u00e7in Google ara\u00e7lar\u0131, Optimizely veya Adobe Target gibi profesyonel ara\u00e7lar\u0131 kullanabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>\u00d6ncelikle A\/B testi i\u00e7in net ve spesifik hedefler belirmelisiniz.&nbsp; Bir d\u00fc\u011fmeye t\u0131klama say\u0131s\u0131n\u0131 artt\u0131rma, hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme, sayfada ge\u00e7irilen ortalama s\u00fcreyi artt\u0131rma gibi net hedefler saptay\u0131n.&nbsp; Bu sayede \u00f6l\u00e7meniz gereken unsuru bilebilir ve ba\u015far\u0131l\u0131 sonucun ne olmas\u0131 gerekti\u011fini ortaya koyabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Hedeflerinizi belirleyince testteki \u00f6rnek boyutuna karar verin. \u00d6rnek boyutunuz b\u00fcy\u00fcd\u00fck\u00e7e g\u00fcvenilir sonu\u00e7lar elde edebilirsiniz. Ancak bu durumda daha uzun s\u00fcrede veri toplars\u0131n\u0131z.&nbsp; Sonu\u00e7lar\u0131 belirlemeden ula\u015fman\u0131z gereken en minimum \u00f6rneklem boyutunu belirleyin. Web sitenizin g\u00f6r\u00fcn\u00fcm\u00fcne g\u00f6re belirli marj hatas\u0131 ve g\u00fcven d\u00fczeyi i\u00e7in \u00f6rnek boyutuna analitik baz\u0131 y\u00f6ntemlerle karar verebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>A\/B testi uygularken farkl\u0131 s\u00fcr\u00fcmleri g\u00f6ren kullan\u0131c\u0131 gruplar\u0131 en y\u00fcksek d\u00fczeyde benzer olmal\u0131d\u0131r.&nbsp; Bu sayede farkl\u0131 s\u00fcr\u00fcmlerdeki farkl\u0131 sonu\u00e7lar kullan\u0131c\u0131lardaki farkl\u0131l\u0131klardan de\u011fil, s\u00fcr\u00fcmlerdeki farkl\u0131l\u0131klardan ortaya \u00e7\u0131kar. Bu durum web tasar\u0131mda A\/B testinizi d\u00fczg\u00fcn \u00e7al\u0131\u015ft\u0131r\u0131r.&nbsp;&nbsp;<\/p>\n\n\n\n<p>En son a\u015famada daha iyi performans g\u00f6steren s\u00fcr\u00fcm i\u00e7in analiz yap\u0131n. Bir s\u00fcr\u00fcm di\u011ferinden daha y\u00fcksek performans g\u00f6steriyorsa hemen web tasar\u0131m\u0131n\u0131z\u0131 buna g\u00f6re yap\u0131n. Karars\u0131z ve karma\u015f\u0131k sonu\u00e7lar varsa farkl\u0131 testler yapman\u0131z gerekiyor.&nbsp;<\/p>\n\n\n\n<p>A\/B testi ile web sitenizin tasar\u0131m\u0131 ve kullan\u0131c\u0131 deneyimini optimize edebilirsiniz. Bu test i\u015fe yarayan ve yaramayan \u00f6geleri belirlemede bilin\u00e7li karar vermenizi sa\u011flar. B\u00f6ylece web sitenizin performans\u0131n\u0131 her zaman daha iyiye g\u00f6t\u00fcrebilirsiniz.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi.jpg\" alt=\"A\/B Testi \u00d6rne\u011fi\" class=\"wp-image-8891\" srcset=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi.jpg 960w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_Edilecek_Unsurlar_Renkler_Metinler_Gorseller\"><\/span><strong>Test Edilecek Unsurlar: Renkler, Metinler, G\u00f6rseller&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi yaparken <a href=\"https:\/\/www.jengal.com\/tr\/\">web tasar\u0131m<\/a> i\u00e7in uygulama yap\u0131yorsak renk, metin ve g\u00f6rselleri test edebiliriz. Bu \u00fc\u00e7 \u00f6ge web sitemizin tasar\u0131m\u0131n\u0131 bize g\u00f6sterir.\u00a0<\/p>\n\n\n\n<p>\u0130lk olarak web sitenizdeki butonlar\u0131 ve genel renkleri belirlememiz gerekiyor. Farkl\u0131 versiyonlarda farkl\u0131 renkler uygulayarak test s\u00fcrecini ba\u015flayabilirsiniz. Renk testine g\u00f6re web tasar\u0131mda kullanaca\u011f\u0131n\u0131z renkleri belirleyebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Metinler de A\/B testi i\u00e7in \u00e7ok \u00f6nemlidir. Ba\u015fl\u0131klar, alt ba\u015fl\u0131klar, paragraf yap\u0131s\u0131 gibi bir\u00e7ok noktay\u0131 test ederek metinlerin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz. Bu sayede kullan\u0131c\u0131 kitleniz i\u00e7in en iyi test t\u00fcr\u00fcn\u00fc belirleyebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>G\u00f6rsellerin de web tasar\u0131mda \u00f6nemli bir yeri vard\u0131r. \u00d6ncelikle g\u00f6rsel kalitesi ve g\u00f6rsellerin konumu kullan\u0131c\u0131 deneyimi i\u00e7in \u00f6nemlidir. Farkl\u0131 versiyonlarda ayn\u0131 g\u00f6rsellerde g\u00f6rsel boyutu ve konumu gibi noktalarda testler uygulayabilirsiniz.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hipotez_Olusturma_ve_Test_Plani_Hazirlama\"><\/span><strong>Hipotez Olu\u015fturma ve Test Plan\u0131 Haz\u0131rlama\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi i\u00e7in \u00f6ncelikle hedefler belirlemeli ve test edebilece\u011finiz do\u011fru de\u011fi\u015fkenleri saptamal\u0131s\u0131n\u0131z. Bu durum sonras\u0131nda hipotez olu\u015fturmal\u0131 ve belirli bir test plan\u0131 ortaya koymal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<p>Bir t\u0131klama oran\u0131 art\u0131\u015f\u0131 i\u00e7in tu\u015fun rengini de\u011fi\u015ftirdi\u011finizde hangi rengin daha iyi performans g\u00f6sterece\u011fine y\u00f6nelik bir tahmininiz olmal\u0131d\u0131r. \u00d6rne\u011fin mavi renk g\u00fcven verecektir.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Testiniz i\u00e7in bir test plan\u0131 haz\u0131rlay\u0131n ve bu plana sad\u0131k kal\u0131n. Ayn\u0131 zamanda hipotezler olu\u015fturarak neyi nas\u0131l \u00f6l\u00e7ebilece\u011finizi ortaya koyun.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kullanici_Gruplarini_ve_Orneklem_Buyuklugunu_Belirleme\"><\/span><strong>Kullan\u0131c\u0131 Gruplar\u0131n\u0131 ve \u00d6rneklem B\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc Belirleme&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testinde en \u00f6nemli ad\u0131mlardan biri kullan\u0131c\u0131 grubu ve \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcne karar vermektir. \u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc ne kadar b\u00fcy\u00fck olursa sonu\u00e7larda g\u00fcvenilir olacakt\u0131r. \u015eunu unutmay\u0131n, \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc artt\u0131k\u00e7a verilerin toplanma s\u00fcresi de uzar. Yine de A\/B testi \u00f6ncesi minimum \u00f6rneklem boyutunu belirlemelisiniz.&nbsp;<\/p>\n\n\n\n<p>Web sitenizin ka\u00e7 farkl\u0131 versiyonunu test edecekseniz ona g\u00f6re farkl\u0131 gruplar\u0131 belirlemelisiniz. A\/B testinin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in kullan\u0131c\u0131 gruplar\u0131n\u0131n birbirine \u00e7ok yak\u0131n \u00f6zelliklere sahip olmas\u0131 gerekiyor. Mesela ayn\u0131 cinsiyet, ya\u015f grubu, konum gibi \u00f6zelliklere dikkat etmelisiniz.&nbsp;<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 grubu belirlendi\u011finde ve \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcne karar verildi\u011finde A\/B testiniz do\u011fru \u00e7al\u0131\u015facak ve g\u00fcvenilir sonu\u00e7lar verecektir. Ayn\u0131 \u00f6zelliklere veya benzer \u00f6zelliklere sahip kullan\u0131c\u0131lar olmal\u0131 sadece testteki varyasyonlar aras\u0131nda farkl\u0131l\u0131k bulunmal\u0131d\u0131r. G\u00fcvenilir sonu\u00e7lar i\u00e7in de \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc g\u00fcvenilir sonu\u00e7lar vermeye yeterli olmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uygulama_Asamasi_Testi_Nasil_Yurutecegiz\"><\/span><strong>Uygulama A\u015famas\u0131: Testi Nas\u0131l Y\u00fcr\u00fctece\u011fiz?&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testinizi do\u011fru \u015fekilde uygulayabilmek i\u00e7in \u00f6ncelikle iki versiyonu da ayn\u0131 anda test etmeniz gerekiyor.&nbsp; Web sitenizde ayn\u0131 d\u00f6nemde iki farkl\u0131 versiyon nas\u0131l \u00e7al\u0131\u015f\u0131yor diye test etmek istedi\u011finiz i\u00e7in her versiyonu farkl\u0131 zaman diliminde test etmeniz yanl\u0131\u015f olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>A\/B testini uygularken do\u011fru sonu\u00e7lar alabilmek i\u00e7in kitlenizi se\u00e7me d\u0131\u015f\u0131nda ay\u0131rma s\u00fcreci de \u00f6nemlidir. En etkili ve do\u011fru sonucu alabilmek i\u00e7in adil bir test yapmal\u0131s\u0131n\u0131z. Bunun i\u00e7in kitlenizi rastgele ve e\u015fit bir \u015fekilde ay\u0131rarak tarafs\u0131z sonu\u00e7lar elde edebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Son olarak A\/B testi uygulama s\u00fcresi konusunda da do\u011fru karar vermeniz gerekir. Yeterli veri elde etmek i\u00e7in belirli bir s\u00fcre testi devam ettirmelisiniz. K\u0131sa s\u00fcreli test yaparsan\u0131z elde etti\u011finiz sonu\u00e7lar karar vermeniz i\u00e7in yeterli olmaz.\u00a0 Web sitenizin trafik durumuna g\u00f6re testin zaman\u0131n\u0131 belirlemeli ve yeterli veri alana kadar testi s\u00fcrd\u00fcrmelisiniz.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi-analizi.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi-analizi.jpg\" alt=\"A\/B Test Sonu\u00e7lar\u0131n\u0131n Analizi\u00a0\u00a0\" class=\"wp-image-8890\" srcset=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi-analizi.jpg 960w, http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testi-analizi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Test_Sonuclarinin_Analizi\"><\/span><strong>A\/B Test Sonu\u00e7lar\u0131n\u0131n Analizi\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi yapt\u0131\u011f\u0131n\u0131zda sonu\u00e7lar\u0131 analiz etmeniz gerekiyor. Elde etti\u011finiz verileri anlaml\u0131 hale getirerek iyi \u00e7al\u0131\u015fan versiyonu bulun. Bunun i\u00e7in bir A\/B analiz arac\u0131 kullanman\u0131z do\u011fru sonu\u00e7 elde etmenizi sa\u011flayacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>Uygulad\u0131\u011f\u0131n\u0131z testte g\u00fcven seviyeniz y\u00fcksek olursa do\u011fru versiyonu bulabilirsiniz. Sonu\u00e7lar i\u00e7in \u015f\u00fcpheli bir yakla\u015f\u0131m\u0131n\u0131 varsa farkl\u0131 de\u011fi\u015fkenlere yer verdi\u011finiz yeni bir A\/B testi de yapabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Istatistiksel_Guvenilirlik_ve_Anlamlilik\"><\/span>\u00a0<br><strong>\u0130statistiksel G\u00fcvenilirlik ve Anlaml\u0131l\u0131k\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web tasar\u0131m projeleriniz i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz A\/B testinde istatistiksel g\u00fcvenilirlik olmas\u0131 \u00f6nemlidir. Bu nedenle temel verileri iyi toplamal\u0131, \u00f6l\u00e7\u00fclebilir hedefler belirlemeli, do\u011fru bir varsay\u0131m olu\u015fturmal\u0131, test etmek i\u00e7in bir de\u011fi\u015fken belirlemeli ve testi do\u011fru \u015fekilde \u00e7al\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<p>Ayn\u0131 zamanda hedef kitlenizi do\u011fru belirlemek ve rastgele e\u015fit \u015fekilde ay\u0131rmak da istatistiksel g\u00fcvenilirli\u011fi sa\u011flar.&nbsp;<\/p>\n\n\n\n<p>Test sonucunun g\u00fcvenilir ve anlaml\u0131 olmas\u0131 i\u00e7in farkl\u0131 varyasyonlar\u0131n trafik say\u0131s\u0131n\u0131n yeterli olmas\u0131 gerekir. Ek olarak ayn\u0131 ziyaret\u00e7i iki farkl\u0131 varyasyonu g\u00f6r\u00fcrse daha iyi olur.&nbsp; En son a\u015famada test sonucuna g\u00f6re veriler analiz edilmelidir. Analizi A\/B test arac\u0131 ile birlikte farkl\u0131 bir ara\u00e7la da yapabilirsiniz. B\u00f6ylece kar\u015f\u0131la\u015ft\u0131rmal\u0131 \u015fekilde do\u011fru sonu\u00e7lara ula\u015fabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Elde etti\u011finiz verilerin do\u011frulu\u011fundan emin olduktan sonra bu verileri anlamland\u0131rmal\u0131s\u0131n\u0131z. Bu a\u015famay\u0131 tamamlarsan\u0131z sonu\u00e7lara g\u00f6re web tasar\u0131m projenizi en iyiye ula\u015facak \u015fekilde optimize edebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Sonuclari_Yorumlama_ve_Karar_Verme_Sureci\"><\/span>\u00a0<strong>Sonu\u00e7lar\u0131 Yorumlama ve Karar Verme S\u00fcreci\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testlerinde sonu\u00e7lar\u0131 de\u011ferlendirmek ve kazanan varyasyonu belirlemek i\u00e7in do\u011fru hedefler belirlemeniz gerekiyor.\u00a0 Test sonu\u00e7lar\u0131nda \u00f6l\u00e7\u00fcm\u00fcn\u00fc yapt\u0131\u011f\u0131n\u0131z unsurlara g\u00f6re bir \u00f6genin ba\u015fka bir \u00f6geye ba\u015far\u0131s\u0131na bakabilirsiniz.\u00a0\u00a0<\/p>\n\n\n\n<p>Testinizde ziyaret\u00e7i say\u0131s\u0131, a\u00e7ma oran\u0131, kay\u0131t, t\u0131klama oran\u0131 ya da abonelikler size sonu\u00e7lar\u0131 yorumlamada fikir verir. Testte iki varyasyonu da istatistik olarak anlaml\u0131 bir \u00f6l\u00e7\u00fcm sunana kadar devam eder.&nbsp;<\/p>\n\n\n\n<p>Testi gelir a\u00e7\u0131s\u0131ndan \u00f6l\u00e7\u00fcm yapmak ad\u0131na da kullanabilirsiniz. Sat\u0131\u015f odakl\u0131 bir A\/B testi sat\u0131\u015f, potansiyel m\u00fc\u015fteri say\u0131s\u0131, haber b\u00fclteni kayd\u0131, banner reklam t\u0131klamalar\u0131 ve sitede harcanan s\u00fcreye bak\u0131labilir.&nbsp;<\/p>\n\n\n\n<p>Hedeflerinizle uyumlu \u015fekilde sonu\u00e7lar\u0131n\u0131z\u0131 yorumlayarak en iyi \u00e7al\u0131\u015fan versiyona karar verebilirsiniz. Test sonu\u00e7lar\u0131na g\u00f6re web tasar\u0131m projenizde en iyi \u00e7al\u0131\u015fan \u00f6geleri bir araya getirebilir ve ba\u015far\u0131l\u0131 bir web tasar\u0131m projesi y\u00fcr\u00fctebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Olumlu_ve_Olumsuz_Bulgularin_Incelenmesi\"><\/span>\u00a0<br><strong>Olumlu ve Olumsuz Bulgular\u0131n \u0130ncelenmesi\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testleri sonucunda sizler i\u00e7in olumlu ve olumsuz bulgular ortaya \u00e7\u0131kar. Temel yakla\u015f\u0131m test sonucunda iki varyasyonda da iyi \u00e7al\u0131\u015fan \u00f6geleri yani olumlu durumu ortaya koymakt\u0131r.\u00a0 Bu sayede hangi unsura web tasar\u0131m projenizde yer verece\u011finize karar verebilirsiniz.\u00a0<\/p>\n\n\n\n<p>En \u00e7ok yap\u0131lan hatalardan biri olumsuz bulgulara odaklanmamakt\u0131r. Olumsuz bulgulara odaklanarak web sitenizde \u00e7al\u0131\u015fmayan unsurlar\u0131 belirleyebilirsiniz. Bu unsurlar\u0131 daha y\u00fcksek performans i\u00e7in optimize edebilir veya di\u011fer i\u015f s\u00fcre\u00e7lerinizde kullanmaman\u0131z gereken noktalar\u0131 belirleyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_AB_Testleri_icin_En_Iyi_Araclar_ve_Kaynaklar\"><\/span>\u00a0<br><strong>A\/B Testleri i\u00e7in En \u0130yi Ara\u00e7lar ve Kaynaklar\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi s\u00fcrecinde kullanabilece\u011finiz \u00e7ok say\u0131da ara\u00e7 ve kaynak bulunuyor<strong>. <\/strong>A\/B testleri i\u00e7in en iyi ara\u00e7lar ve kaynaklar listesi \u015f\u00f6yledir;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Website Optimizer Google taraf\u0131ndan A\/B testi uygulamas\u0131 yapmak ad\u0131na geli\u015ftirilen bir ara\u00e7t\u0131r. \u00dccretsiz \u015fekilde Google Analytics platformuna entegre kullanabilirsiniz. Sadece A\/B testi yapman\u0131za izin verir ve \u00f6zel bir g\u00f6rsel edit\u00f6r\u00fcne sahiptir.&nbsp;<\/li>\n\n\n\n<li>A\/B testinde g\u00f6rsel de\u011fi\u015fimleri \u00f6ne \u00e7\u0131karmak i\u00e7in Visual Website Optimizer arac\u0131n\u0131 kullanabilirsiniz. Bu ara\u00e7 pratik kullan\u0131ml\u0131d\u0131r ve belirli bir \u00fccreti bulunur. Microsoft ve Foursquare gibi b\u00fcy\u00fck markalar taraf\u0131ndan kullan\u0131lm\u0131\u015ft\u0131r.&nbsp;<\/li>\n\n\n\n<li>A\/B testi i\u00e7in en \u00e7ok tercih edilen \u00fccretli ara\u00e7lardan biri Optimizely arac\u0131d\u0131r.&nbsp; Bu ara\u00e7ta yapt\u0131\u011f\u0131n\u0131z testlerde \u00f6rnekleri ay\u0131rabilir ve analiz edebilirsiniz.&nbsp;<\/li>\n\n\n\n<li>Performable \u00e7ok kanall\u0131 bir test arac\u0131d\u0131r. Sitenizin h\u0131z\u0131n\u0131 ve performans\u0131n\u0131 artt\u0131rmada etkilidir. Kod bilmeyen biri bile detayl\u0131 trafik analizi gibi bir\u00e7ok durum i\u00e7in sorunsuz kullanabilir.&nbsp;<\/li>\n\n\n\n<li>Max A\/B arac\u0131 WordPress tabanl\u0131 bir eklentidir. Bu ara\u00e7 ile web sitenizdeki A\/B testlerini anl\u0131k yapabilir ve ger\u00e7ek zamanl\u0131 performanslar\u0131 izleyebilirsiniz.&nbsp;<\/li>\n\n\n\n<li>Yaz\u0131l\u0131m ve kodlama bilginiz yoksa Genetify arac\u0131n\u0131 kullanabilirsiniz. Bu ara\u00e7ta yapt\u0131\u011f\u0131n\u0131z A\/B testleri Javascript tabanl\u0131 olmaktad\u0131r.&nbsp;<\/li>\n\n\n\n<li>ClickFlow arac\u0131yla SEO ile ilgili t\u00fcm denemelerinizi birle\u015ftirerek izleyebilirsiniz. Bu ara\u00e7 ile SEO testi ve URL testi yapabilirsiniz. \u00d6ne \u00e7\u0131kan \u00f6zelli\u011fi g\u00fc\u00e7l\u00fc performans sahip sayfan\u0131zda t\u0131klama oran\u0131na g\u00f6re sayfadaki t\u0131klamalar\u0131 g\u00f6sterir.&nbsp; Ayr\u0131ca size g\u00f6zden ka\u00e7an SEO uygulamalar\u0131n\u0131 da g\u00f6stermektedir.&nbsp;<\/li>\n\n\n\n<li>B\u00fcy\u00fck i\u015fletmeler taraf\u0131ndan tercih edilen ve \u00e7ok \u00f6zelli\u011fe sahip yap\u0131s\u0131 olan AB Tasty arac\u0131yla g\u00f6rsel d\u00fczenleme ve test yap\u0131m\u0131 gibi bir\u00e7ok i\u015flemi otomatik \u015fekilde yapabilirsiniz.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A\/B Testi Nedir? Nas\u0131l Yap\u0131l\u0131r?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ykgtq98xtRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"VideoObject\",\n      \"name\": \"A\/B Testi Nedir? Nas\u0131l Yap\u0131l\u0131r?\",\n      \"description\": \"A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek\u00a0\",\n      \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi_webp\/ykgtq98xtRE\/mqdefault.webp\",\n      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ykgtq98xtRE?feature=oembed\",\n      \"uploadDate\": \"January 19, 2026 7:35 am\"\n    }\n    <\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"container\">\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda_Sikca_Sorulan_Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n            <div class=\"col-md-12 faq-card\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               <strong>A\/ B Testi Ne Kadar S\u00fcre Yap\u0131lmal\u0131d\u0131r?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>A\/B testinin s\u00fcrecini test i\u00e7eri\u011fi ve hedeflere g\u00f6re belirlemelisiniz. Genel olarak k\u0131sa s\u00fcrede \u00e7ok say\u0131da kullan\u0131c\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 testlerdir. A\/B testinin s\u00fcreci en az birka\u00e7 hafta olmal\u0131 ve gerekli olmas\u0131 halinde birka\u00e7 ay\u0131 bulabilmelidir.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               <strong>A\/B Testi S\u0131n\u0131rl\u0131l\u0131klar\u0131 Nelerdir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>A\/B testini uygulamak y\u00fcksek maliyetlidir. Ayn\u0131 zamanda sonu\u00e7lar\u0131 toplama ve anlamland\u0131rma zaman al\u0131c\u0131d\u0131r. A\/B testini yaparken sonu\u00e7lar\u0131n ge\u00e7erli olup olmad\u0131\u011f\u0131na bak\u0131lmal\u0131d\u0131r. Ayn\u0131 zamanda neyin test edilece\u011fi ve bunun ne kadar s\u00fcrece\u011fi net olarak \u00f6nceden belirlenmelidir. Ayr\u0131ca yap\u0131lan testin kullan\u0131c\u0131 deneyimini nas\u0131l etkileyece\u011fine de bak\u0131lmas\u0131 gerekir.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               <strong>A\/B Testinin Temel Amac\u0131 Nedir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>A\/B testinde temel ama\u00e7 internetteki kullan\u0131c\u0131lara bir hizmet tutmak ve kullan\u0131c\u0131 deneyimine g\u00f6re saptanan veriye y\u00f6nelik hareket edebilmektir. Bu test sonucuna g\u00f6re web tasar\u0131m s\u00fcre\u00e7leriniz planlan\u0131r. \u0130lk olarak istatistiksel verileri bir araya getirerek analiz edin. Bu verilerin optimizasyon s\u00fcrecini \u015fekillendirmesini sa\u011flamal\u0131s\u0131n\u0131z.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A\/B testleri, web sitenizin tasar\u0131m\u0131, reklam stratejiniz veya farkl\u0131 bir eyleminizde en iyi performans\u0131 elde etmek i\u00e7in yapt\u0131\u011f\u0131n\u0131z de\u011ferlendirmedir.\u00a0 Web tasar\u0131mda web sitenizin farkl\u0131 varyasyonlar\u0131n\u0131 test ederek kullan\u0131c\u0131 deneyimine g\u00f6re performans\u0131 g\u00f6rebilirsiniz. Bu sayede kullan\u0131c\u0131 deneyimini veri odakl\u0131 olarak geli\u015ftirebilir ve en iyi web tasar\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131 y\u00fcr\u00fctebilirsiniz.&nbsp; A\/B testi optimizasyon [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarimi","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek\u00a0<\/title>\n<meta name=\"description\" content=\"A\/B testleri kullan\u0131larak web tasar\u0131m\u0131 nas\u0131l optimize edilir ? Hangi metriklerden faydalan\u0131l\u0131r ? 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B\u00fct\u00fcn detaylar blog yaz\u0131m\u0131zda !","og_url":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/","og_site_name":"Jengal Web Tasar\u0131m - Web Yaz\u0131l\u0131m Ajans\u0131","article_published_time":"2023-09-25T15:47:42+00:00","article_modified_time":"2026-01-19T07:35:28+00:00","og_image":[{"width":960,"height":640,"url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testleri-ile-web-tasariminin-optimize-etmek.jpg","type":"image\/jpeg"}],"author":"Cihat KISA","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Cihat KISA","Tahmini okuma s\u00fcresi":"11 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#article","isPartOf":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/"},"author":{"name":"Cihat KISA","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604"},"headline":"A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek\u00a0","datePublished":"2023-09-25T15:47:42+00:00","dateModified":"2026-01-19T07:35:28+00:00","mainEntityOfPage":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/"},"wordCount":2457,"commentCount":0,"publisher":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization"},"image":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#primaryimage"},"thumbnailUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testleri-ile-web-tasariminin-optimize-etmek.jpg","articleSection":["Web Tasar\u0131m\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/","url":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/","name":"A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek\u00a0","isPartOf":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#primaryimage"},"image":{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#primaryimage"},"thumbnailUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testleri-ile-web-tasariminin-optimize-etmek.jpg","datePublished":"2023-09-25T15:47:42+00:00","dateModified":"2026-01-19T07:35:28+00:00","description":"A\/B testleri kullan\u0131larak web tasar\u0131m\u0131 nas\u0131l optimize edilir ? 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B\u00fct\u00fcn detaylar blog yaz\u0131m\u0131zda !","mainEntity":[{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655972998"},{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655987613"},{"@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655988353"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#primaryimage","url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testleri-ile-web-tasariminin-optimize-etmek.jpg","contentUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/09\/a-b-testleri-ile-web-tasariminin-optimize-etmek.jpg","width":960,"height":640,"caption":"A\/B Testleri ile Web Tasar\u0131m\u0131n\u0131 Optimize Etmek"},{"@type":"WebSite","@id":"https:\/\/www.jengal.com\/tr\/blog\/#website","url":"https:\/\/www.jengal.com\/tr\/blog\/","name":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131","description":"","publisher":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jengal.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.jengal.com\/tr\/blog\/#organization","name":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131","url":"https:\/\/www.jengal.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png","contentUrl":"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2022\/11\/Group_1100.png","width":203,"height":87,"caption":"Jengal Blog - \u0130nternet Pazarlama & Digital Pazarlama Ajans\u0131"},"image":{"@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604","name":"Cihat KISA","sameAs":["https:\/\/www.cihatkisa.com\/"],"url":"http:\/\/www.jengal.com\/tr\/blog\/author\/cihatkisa\/"},{"@type":"Question","@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655972998","position":1,"url":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655972998","name":"A\/ B Testi Ne Kadar S\u00fcre Yap\u0131lmal\u0131d\u0131r?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\/B testinin s\u00fcrecini test i\u00e7eri\u011fi ve hedeflere g\u00f6re belirlemelisiniz. Genel olarak k\u0131sa s\u00fcrede \u00e7ok say\u0131da kullan\u0131c\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 testlerdir. A\/B testinin s\u00fcreci en az birka\u00e7 hafta olmal\u0131 ve gerekli olmas\u0131 halinde birka\u00e7 ay\u0131 bulabilmelidir.\u00a0","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655987613","position":2,"url":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655987613","name":"A\/B Testi S\u0131n\u0131rl\u0131l\u0131klar\u0131 Nelerdir?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\/B testini uygulamak y\u00fcksek maliyetlidir. Ayn\u0131 zamanda sonu\u00e7lar\u0131 toplama ve anlamland\u0131rma zaman al\u0131c\u0131d\u0131r. A\/B testini yaparken sonu\u00e7lar\u0131n ge\u00e7erli olup olmad\u0131\u011f\u0131na bak\u0131lmal\u0131d\u0131r. Ayn\u0131 zamanda neyin test edilece\u011fi ve bunun ne kadar s\u00fcrece\u011fi net olarak \u00f6nceden belirlenmelidir. Ayr\u0131ca yap\u0131lan testin kullan\u0131c\u0131 deneyimini nas\u0131l etkileyece\u011fine de bak\u0131lmas\u0131 gerekir.\u00a0","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655988353","position":3,"url":"http:\/\/www.jengal.com\/tr\/blog\/a-b-testleri-ile-web-tasarimini-optimize-etmek\/#faq-question-1695655988353","name":"A\/B Testinin Temel Amac\u0131 Nedir?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\/B testinde temel ama\u00e7 internetteki kullan\u0131c\u0131lara bir hizmet tutmak ve kullan\u0131c\u0131 deneyimine g\u00f6re saptanan veriye y\u00f6nelik hareket edebilmektir. Bu test sonucuna g\u00f6re web tasar\u0131m s\u00fcre\u00e7leriniz planlan\u0131r. \u0130lk olarak istatistiksel verileri bir araya getirerek analiz edin. Bu verilerin optimizasyon s\u00fcrecini \u015fekillendirmesini sa\u011flamal\u0131s\u0131n\u0131z.\u00a0","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=8888"}],"version-history":[{"count":1,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8888\/revisions"}],"predecessor-version":[{"id":8892,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/8888\/revisions\/8892"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/media\/8893"}],"wp:attachment":[{"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=8888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=8888"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jengal.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=8888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}