{"id":8976,"date":"2023-12-14T14:47:58","date_gmt":"2023-12-14T11:47:58","guid":{"rendered":"https:\/\/www.jengal.com\/tr\/blog\/?p=8976"},"modified":"2026-01-19T10:35:28","modified_gmt":"2026-01-19T07:35:28","slug":"donusum-orani-nedir-nasil-hesaplanir","status":"publish","type":"post","link":"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde internet ve sosyal medyayla i\u00e7li d\u0131\u015fl\u0131 olduk\u00e7a hayat\u0131m\u0131za yeni terimler girmekte, analiz i\u00e7in y\u00f6ntemler \u00fcretilmekte. T\u00fcketici memnuniyeti denince art\u0131k sadece sat\u0131lan \u00fcr\u00fcnler ya da yorumlar de\u011fil, web site deneyimi de ba\u015fl\u0131ca belirleyici verilerden biri haline gelmi\u015f bulunmakta. Hedef kitle ve t\u00fcketicilerin i\u015fletmeyle olan deneyimi hakk\u0131nda bilgi edinmek ve buna g\u00f6re geli\u015ftirmeler yapmak da marka ba\u015far\u0131s\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a kritikle\u015fti. \u0130\u015fte bu noktada hayat\u0131m\u0131za \u2018<strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>\u2019 (conversion rate) girmekte. Peki <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir?<\/strong> <strong>Conversion rate nas\u0131l hesaplan\u0131r?<\/strong> Web siteniz ve marka de\u011feriniz i\u00e7in neden \u00f6nemlidir. Bug\u00fcnk\u00fc yaz\u0131m\u0131zda sizlerle beraber bu sorulara cevap arayacak, <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> ve ne de\u011fildir birlikte anlayaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f596cb5fdb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f596cb5fdb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Orani_Conversion_Rate_Nedir\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Orani_Nasil_Hesaplanir\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r?\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Google_Analytics\" title=\"Google Analytics\">Google Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Orani_Nasil_Arttirilir\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r?\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Orani_Optimizasyonu_Conversion_Rate_Optimization_Nedir\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (Conversion Rate Optimization) Nedir?\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (Conversion Rate Optimization) Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Hedef_Kitle_Analizi\" title=\"Hedef Kitle Analizi\">Hedef Kitle Analizi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Web_Sitesi_Optimizasyonu\" title=\"Web Sitesi Optimizasyonu\">Web Sitesi Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Cagrilar_ve_Butonlar\" title=\"\u00c7a\u011fr\u0131lar ve Butonlar\">\u00c7a\u011fr\u0131lar ve Butonlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Guvenilirlik\" title=\"G\u00fcvenilirlik\">G\u00fcvenilirlik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Sosyal_Medya_ve_Reklamlarin_Rolu\" title=\"Sosyal Medya ve Reklamlar\u0131n Rol\u00fc\">Sosyal Medya ve Reklamlar\u0131n Rol\u00fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Orani_Neden_Onemlidir\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Neden \u00d6nemlidir?\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Donusum_Oranini_Artirmak_Icin_Oneriler\" title=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131rmak \u0130\u00e7in \u00d6neriler\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131rmak \u0130\u00e7in \u00d6neriler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Sonuc_Donusum_Orani_Artirma_Sanati\" title=\"Sonu\u00e7: D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131rma Sanat\u0131\">Sonu\u00e7: D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131rma Sanat\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#Hakkinda_Sikca_Sorulan_Sorular\" title=\"Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular\">Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Conversion_Rate_Nedir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> sorusunu basit\u00e7e cevaplayacak olursak, web sitenizde veya platformunuzda istedi\u011finiz eylemleri ya da i\u015flemleri ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131n, t\u00fcm ziyaret\u00e7ilere oran\u0131na conversion rate yani <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong> denir. Web sitenizin ve i\u015fletmenizin t\u00fcr\u00fcne ba\u011fl\u0131 olarak bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn t\u00fcr\u00fc ve \u00e7e\u015fidi farkl\u0131l\u0131k g\u00f6sterebilir. \u00d6rne\u011fin, bir e-ticaret siteniz varsa satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler, ya da bir bloga sahipseniz yaz\u0131lar\u0131n\u0131z\u0131n okunma say\u0131s\u0131 sizler i\u00e7in d\u00f6n\u00fc\u015f\u00fcm olarak nitelendirilebilir. Genel bir kategori vereceksek de en yayg\u0131n d\u00f6n\u00fc\u015f\u00fcm t\u00fcrleri \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130leti\u015fim formunun doldurulmas\u0131<\/li>\n\n\n\n<li>E-posta b\u00fcltenlerine abone olunmas\u0131<\/li>\n\n\n\n<li>\u00dcyelik olu\u015fturma<\/li>\n\n\n\n<li>Abone olma<\/li>\n\n\n\n<li>Oturum s\u00fcresi<\/li>\n\n\n\n<li>Oturum say\u0131s\u0131<\/li>\n\n\n\n<li>\u0130ndirilebilir kaynaklar\u0131n indirilme say\u0131s\u0131<\/li>\n<\/ul>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm olarak nitelendirdi\u011finiz eylemler web sitenizin ana hedefi olmak zorunda de\u011fildir. Makro hedef olarak da kullanabilir, ziyaret\u00e7ilerinizi web sitenize y\u00f6nlendirecek her t\u00fcrl\u00fc eylem ve format\u0131 makro d\u00f6n\u00fc\u015f\u00fcm olarak adland\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Nasil_Hesaplanir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir ba\u015fl\u0131\u011f\u0131nda da anlatt\u0131\u011f\u0131m\u0131z \u00fczere d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hedefledi\u011finiz eylemi ger\u00e7ekle\u015ftiren ziyaret\u00e7ilerin toplam ziyaret\u00e7ilere oran\u0131 olarak tan\u0131mlanmaktad\u0131r. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r sorusunun cevab\u0131 ise \u015fu f\u00f6rm\u00fclle g\u00f6sterilebilir:<\/p>\n\n\n\n<div class=\"wp-block-create-block-alert-post-plugin d-flex align-items-center alert alert-info\"><i class=\"icn-info\"> <\/i><div>\n<p><em>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = (D\u00f6n\u00fc\u015f\u00fcmler \/ Toplam Ziyaret\u00e7i) x 100.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p>\u00d6rne\u011fin, siz bir e-posta b\u00fcltenine abone olunmas\u0131 i\u00e7in reklam olu\u015fturdunuz. Bu reklam\u0131 250.000 ki\u015fi g\u00f6rd\u00fc ve 50.000 ki\u015fi b\u00fclteninize abone oldu. Form\u00fcl\u00fcm\u00fcze g\u00f6re <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z<\/strong> 50.000\/250.000 = 0,2. 0.2 x 100 = 20. Yani <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131<\/strong>n\u0131z %20\u2019dir.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplamada en \u00f6nemli fakt\u00f6r bu oran\u0131n belirli bir zaman aral\u0131\u011f\u0131nda ger\u00e7ekle\u015fmesidir. \u00d6l\u00e7\u00fcmler ayl\u0131k veya y\u0131ll\u0131k olarak yap\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E\u011fer d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplamada baz\u0131 sorunlar ya\u015f\u0131yorsan\u0131z, Google Analytics uygulamas\u0131ndan faydalanabilirsiniz. Google Analytics ve benzeri web analiz ara\u00e7lar\u0131 web siteniz i\u00e7in<strong> d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> sorusunu cevaplayacak, otomatik olarak sizin i\u00e7in hesaplayacakt\u0131r.<br>\u00d6rne\u011fin, Google Analytics ara y\u00fcz\u00fcnden \u2018<em>Hedefler<\/em>\u2019 kutucu\u011fu alt\u0131nda Genel Bak\u0131\u015f raporuna t\u0131klad\u0131\u011f\u0131n\u0131zda, size d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 g\u00f6sterecektir. Ayriyeten, Kanallar raporunuza t\u0131klad\u0131\u011f\u0131n\u0131zda, pazarlama kanallar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcmlerinize ne \u00f6l\u00e7\u00fcde katk\u0131da bulundu\u011funu g\u00f6rebilirsiniz. Bu rapor sayesinde hangi kanallara daha fazla yat\u0131r\u0131m yapman\u0131z gerekti\u011fini veyahut yat\u0131r\u0131m\u0131 \u00e7ekmeniz gerekti\u011fini anlayabilir, d\u00f6n\u00fc\u015f\u00fcmlerinizi optimize edebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Nasil_Arttirilir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r sorular\u0131n\u0131 cevaplad\u0131ktan sonra ilk yapman\u0131z gereken \u015fey web siteniz i\u00e7in standart olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6\u011frenmektir. Bunun i\u00e7in Google Analytics gibi analiz ara\u00e7lar\u0131ndan faydalanabilirsiniz. E\u011fer bu tarz ara\u00e7lar\u0131 kullanm\u0131yorsan\u0131z, sekt\u00f6r\u00fcn\u00fcz i\u00e7in standart olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir bunu ara\u015ft\u0131rmal\u0131, kendi d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z ile kar\u015f\u0131la\u015ft\u0131rmal\u0131s\u0131n\u0131z. E\u011fer, bu i\u015flemler sonunda d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131zdan memnun de\u011filseniz, iyile\u015ftirmeniz gereken alanlar\u0131 belirleyin ve bunun \u00fcst\u00fcne gidin. \u0130\u015fte bu noktada ise yapman\u0131z gereken \u00e7al\u0131\u015fmalara D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu ad\u0131n\u0131 veriyoruz. Gelin, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu nedir ve nas\u0131l yap\u0131l\u0131r beraber \u00f6\u011frenelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Optimizasyonu_Conversion_Rate_Optimization_Nedir\"><\/span><br>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (Conversion Rate Optimization) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir sorusunu cevaplad\u0131k. Peki, D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu, bir web sitesinin etkinli\u011fini art\u0131rmak i\u00e7in dijital pazarlamada kullan\u0131lan stratejiler b\u00fct\u00fcn\u00fcne verilen add\u0131r. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131, etkile\u015fimlerini ve \u00e7e\u015fitli verileri analiz ederek ziyaret\u00e7ilerin istenilen eylemleri neden ger\u00e7ekle\u015ftirmediklerinin sebeplerini bulur. Bulduktan sonra da bu eylemleri engelleyen sebeplerin \u00fcstesinden gelmek i\u00e7in iyile\u015ftirmeler planlar ve uygular.<br>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonundan sonu\u00e7 al\u0131p almad\u0131\u011f\u0131n\u0131z\u0131 anlayabilmek i\u00e7in de A\/B Testing ad\u0131 verilen deneme y\u00f6nteminden faydalanabilirsiniz. Bu teste g\u00f6re d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndan memnun kalmad\u0131\u011f\u0131n\u0131z sitenizin verileri ile iyile\u015ftirme yap\u0131lan sitenizin verilerini kar\u015f\u0131la\u015ft\u0131rabilirsiniz. \u00d6rne\u011fin, iyile\u015ftirme stratejileri ekledi\u011finiz web sitenizi B grubu olarak yay\u0131nlad\u0131n\u0131z. A yani kontrol grubu olan ilk halinde d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %5 iken, B grubunda bu oran %20\u2019ye \u00e7\u0131kt\u0131. Ya da tam tersi, %1\u2019e geriledi. \u0130\u015fte bu sonu\u00e7lara g\u00f6re uygulad\u0131\u011f\u0131n\u0131z iyile\u015ftirmenin kullan\u0131l\u0131p kullan\u0131lmamas\u0131na karar verebilir, elinizdeki verilere g\u00f6re bu iyile\u015ftirmeleri kal\u0131c\u0131 hale getirebilirsiniz. Gelin, web sitenizin d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in yapabilece\u011finiz iyile\u015ftirmelere g\u00f6z atal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef_Kitle_Analizi\"><\/span>Hedef Kitle Analizi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6ncelikle ilk ad\u0131m, \u00fcr\u00fcn veya hizmetinize en uygun potansiyel m\u00fc\u015fteri kitlesini belirlemektir. Demografik, co\u011frafi, davran\u0131\u015fsal ve psikografik fakt\u00f6rleri de\u011ferlendirerek, ideal m\u00fc\u015fteri profilinizi belirlemeniz bu kitleye daha kolay ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r. S\u00f6z konusu dijital pazarlama oldu\u011funda da hedef kitleyi belirlemek her zaman bir numaral\u0131 ad\u0131md\u0131r.<br>Farkl\u0131 m\u00fc\u015fteri gruplar\u0131 aras\u0131nda benzer \u00f6zelliklere sahip alt-gruplar\u0131 belirlemek sizin faydan\u0131za olacakt\u0131r. Bu gruplama sayesinde daha m\u00fc\u015fterilerinize \u00f6zel ve y\u00f6nelik reklamlar haz\u0131rlayabilirsiniz. Her grubun ihtiya\u00e7lar\u0131na ve davran\u0131\u015flar\u0131na uygun reklam veya eylemler sunarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n\u0131z art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web_Sitesi_Optimizasyonu\"><\/span>Web Sitesi Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> ba\u015fl\u0131\u011f\u0131m\u0131zda bahsettiklerimizi okuyunca, web sitesi optimizasyonu akl\u0131n\u0131za ilk gelen \u015fey olmam\u0131\u015f olabilir. Ama her dijital pazarlama ad\u0131mlar\u0131n\u0131n mihenk ta\u015f\u0131 oldu\u011fu gibi,<strong> d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <\/strong>art\u0131rman\u0131n da en \u00f6nemli noktalar\u0131ndan biri web sitenizdeki eksikleri giderebilmektir. Web sitenizin h\u0131zl\u0131 olmas\u0131, ziyaret\u00e7ilerin dikkatini \u00e7ekmek ve sitede daha fazla zaman ge\u00e7irmelerini sa\u011flamak i\u00e7in kritiktir. Ayn\u0131 zamanda, kullan\u0131c\u0131 dostu bir aray\u00fcz ve mobil uyumluluk, her t\u00fcrl\u00fc cihazdan eri\u015filebilirlik sa\u011flar. B\u00f6ylece, m\u00fc\u015fterileriniz sitenizde daha \u00e7ok vakit ge\u00e7irecek, hedefledi\u011finiz eylemleri ger\u00e7ekle\u015ftirebilmek i\u00e7in daha \u00e7ok vakit bulacakt\u0131r.<br>Anla\u015f\u0131l\u0131r ve basit bir navigasyon, etkili bir \u00e7a\u011fr\u0131ya y\u00f6nlendirme, g\u00fcvenilir bir \u00f6deme s\u00fcreci ve dikkat \u00e7ekici i\u00e7erikler gibi elementler \u00f6nemsiz g\u00f6z\u00fckse de, web sitenizin d\u00f6n\u00fc\u015f\u00fcm potansiyelini etkiler. Bu unsurlar\u0131 optimize etmek, ziyaret\u00e7ilerinizi birer \u2018m\u00fc\u015fteriye\u2019 d\u00f6n\u00fc\u015ft\u00fcr\u00fcp <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>n\u0131za dahil etmek a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cagrilar_ve_Butonlar\"><\/span>\u00c7a\u011fr\u0131lar ve Butonlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Her web sitesinde olmasa da e\u011fer web sitenizde bulunuyorsa dikkat etmeniz gereken bir par\u00e7a da \u00e7a\u011fr\u0131lar ve butonlar. Net, etkileyici ve y\u00f6nlendirici \u00e7a\u011fr\u0131lar, ziyaret\u00e7ileri istenen eyleme y\u00f6nlendirebilir, <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131<\/strong>z\u0131 art\u0131rabilir. Butonlar\u0131n tasar\u0131m\u0131 da ayn\u0131 \u015fekilde \u00f6nemlidir; renk, boyut ve konumu, dikkat \u00e7ekici ve her a\u00e7\u0131dan t\u0131klanabilir olmal\u0131d\u0131r. Mouse bir noktadayken t\u0131klanabilir, yaz\u0131n\u0131n sonundayken t\u0131klanamaz olursa bu web sitenizin profesyonelli\u011fini d\u00fc\u015f\u00fcrecek, ziyaret\u00e7ileri de web sitesinden uzakla\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guvenilirlik\"><\/span>G\u00fcvenilirlik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde \u00e7ok fazla doland\u0131r\u0131c\u0131l\u0131k, hackerl\u0131k gibi hikayeler duydu\u011fumuz i\u00e7in her ziyaret\u00e7i web sitenize veya yay\u0131nlad\u0131\u011f\u0131n\u0131z reklama g\u00fcvenmeyebilirler. Burada, bu g\u00fcvenilirli\u011fi kazanmak size kal\u0131yor ne yaz\u0131k ki. Bunun i\u00e7in web sitenizde veya platformunuzda daha \u00f6nceki m\u00fc\u015fterilerinizin deneyimine yer verebilirsiniz. Bu, yeni gelen ziyaret\u00e7iler i\u00e7in sizin inan\u0131labilirli\u011finizi ve g\u00fcvenilirli\u011finizi art\u0131racakt\u0131r. Ayriyeten, e\u011fer varsa, SSL Sertifikalar\u0131, ald\u0131\u011f\u0131n\u0131z \u00f6d\u00fcller, \u00fcnl\u00fc ki\u015filerin yorumlar\u0131 gibi elementlere de web sitenizde yer vererek kalitenizi ve g\u00fcvenilirli\u011finizi ziyaret\u00e7ilerinize kan\u0131tlayabilirsiniz. Bu kan\u0131tlar sayesinde ziyaret\u00e7iler daha \u00e7ok istedi\u011finiz eylemlere y\u00f6nebilir, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal_Medya_ve_Reklamlarin_Rolu\"><\/span>Sosyal Medya ve Reklamlar\u0131n Rol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir dedi\u011fimizde belki de hepimizin akl\u0131na ilk gelen \u015fey reklamlar olmu\u015ftur. Reklamlar ger\u00e7ekten de d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rmada olduk\u00e7a etkili ara\u00e7lard\u0131r. Ama bunlar\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131z daha da \u00f6nemlidir, zira reklam i\u00e7in ayr\u0131lan b\u00fct\u00e7enizin bo\u015fa gitmesini istemezsiniz.<br>Yapt\u0131\u011f\u0131n\u0131z hedef kitle analizine g\u00f6re, m\u00fc\u015fteri pazar\u0131n\u0131z hangi sosyal medya platformlar\u0131nda daha aktif bunu belirleyerek o platformlarda reklamlar\u0131n\u0131z\u0131 \u00f6ne \u00e7\u0131karabilirsiniz. Di\u011ferleri i\u00e7in ise bir hesap a\u00e7abilir, varl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterebilirsiniz. Hedef kitlenizin kar\u015f\u0131s\u0131na s\u00fcrekli \u00e7\u0131kman\u0131z, ilgilerini \u00e7ekecek ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131za katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Neden_Onemlidir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> diye ba\u015flad\u0131\u011f\u0131m\u0131z bu yolculukta asl\u0131nda bir\u00e7ok yerde d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n \u00f6neminden bahsettik. Ama genel bir \u015fekilde tan\u0131mlayacak olursak, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 web sitenizin, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn, sundu\u011funuz hizmetin veya uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 \u00f6l\u00e7ebilece\u011finiz en \u00f6nemli \u00f6l\u00e7\u00fctlerden biridir. Web siteniz bir blog da olsa, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 okunabilirli\u011finiz a\u00e7\u0131s\u0131ndan kritiktir. Sonu\u00e7ta, fikirlerinizi insanlarla payla\u015fmak istersiniz. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131n artmas\u0131 demek, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn daha \u00e7ok insana ula\u015fmas\u0131, hizmetinizin yayg\u0131nla\u015fmas\u0131 ve daha fazla para kazanman\u0131z anlam\u0131na gelmektedir. Bu y\u00fczden, e\u011fer bir pazarda yeni bir giri\u015fimciyseniz ve b\u00fcy\u00fcmek istiyorsan\u0131z, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 dikkate almak ve buna g\u00f6re web sitesi optimizasyonu yapmak gelecekteki ba\u015far\u0131n\u0131z i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum_Oranini_Artirmak_Icin_Oneriler\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131rmak \u0130\u00e7in \u00d6neriler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\/B Testleri Uygulay\u0131n. B\u00f6ylelikle, web siteniz i\u00e7in en uygun kombinasyonlar\u0131 deneyerek bulabilirsiniz.<\/li>\n\n\n\n<li>Web sitenizin analitik verilerini d\u00fczenli olarak kontrol edin ve zay\u0131f noktalar\u0131 belirleyerek iyile\u015ftirmeler yap\u0131n.<\/li>\n\n\n\n<li>Mobil cihazlar\u0131nda gezinen kullan\u0131c\u0131lar\u0131 d\u00fc\u015f\u00fcnerek web sitenizin mobil entegrasyonunu yapmay\u0131 unutmay\u0131n.<\/li>\n\n\n\n<li>Hedef kitlenizi s\u00fcrekli bilgilendirmek ve etkilemek i\u00e7in i\u00e7erik pazarlama stratejinizi g\u00fcncel tutun.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerle etkile\u015fimi art\u0131rmak i\u00e7in sosyal medyada aktif olun ve m\u00fc\u015fterilerinizden ald\u0131\u011f\u0131n\u0131z d\u00f6n\u00fctlere g\u00f6re kendinizi g\u00fcncelleyin.<\/li>\n\n\n\n<li>Reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 d\u00fczenli olarak analiz edin. E\u011fer k\u00f6t\u00fcye giden bir durum varsa gerekli ad\u0131mlar\u0131 atarak yeni reklam stratejileri deneyin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc_Donusum_Orani_Artirma_Sanati\"><\/span>Sonu\u00e7: D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131rma Sanat\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>Son kez <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir<\/strong> diyecek olursak, dijital pazarlama stratejilerindeki ba\u015far\u0131y\u0131 belirleyen temel \u00f6l\u00e7\u00fctlerden biridir diyebiliriz. \u0130\u015fletmeler i\u00e7in de\u011feri \u00e7ok b\u00fcy\u00fck olsa da \u015fu se\u00e7eneklere indirgeyebiliriz: yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc anlamak, m\u00fc\u015fteri sadakatini art\u0131rmak ve geliri maksimize etmek. Do\u011fru stratejilerle y\u00f6netildi\u011finde, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 i\u015fletmenin, web sitesinin veya bir uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rabilir, yeni bir rekabet ortam\u0131 olu\u015fturabilir veyahut pazarda kendine bir yer bulmas\u0131nda yard\u0131mc\u0131 olabilir.<br><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>n\u0131z\u0131 artt\u0131rmak i\u00e7in bir\u00e7ok strateji olsa da hedef kitlenizi \u00f6nceden analiz etmek, bu kitlenin ihtiya\u00e7lar\u0131na g\u00f6re reklam ve eylem belirlemek sizi di\u011ferleri aras\u0131nda y\u00fckseltecek bir numaral\u0131 ad\u0131md\u0131r. Hedef kitlenizi belirledikten sonra ise, web sitenizi bu kullan\u0131c\u0131lara haz\u0131r hale getirmek, g\u00fcvenilirli\u011finizi kan\u0131tlamak ve etkili bir optimizasyon yapmak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in yapman\u0131z gereken di\u011fer stratejiler olarak adland\u0131r\u0131labilir.<br>Son olarak, etkili bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu i\u00e7in A\/B testleri yapabilir, web sitenizin zay\u0131f y\u00f6nlerini yak\u0131ndan takip ederek g\u00fcncelleyebilirsiniz. Bu testler sayesinde neyin sizin kitlenizle \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131na karar verebilir, kendinize has e\u015fsiz bir kombinasyon olu\u015fturabilirsiniz. Ayriyeten, sosyal medyada da aktif olup reklamlar\u0131n\u0131z\u0131 artt\u0131rmak, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 olumlu y\u00f6nde art\u0131racakt\u0131r. B\u00f6ylelikle d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir ser\u00fcvenimizi bitirirken, siz de d\u00f6n\u00fc\u015f\u00fcm oran\u0131 neden bu kadar \u00f6nemli ve nas\u0131l hesaplanmal\u0131 konusunda daha bilgili olacak, hangi stratejileri uygulaman\u0131z konusunda daha rahat karar verebileceksiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n    <div class=\"container\">\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda_Sikca_Sorulan_Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n            <div class=\"col-md-12 faq-card\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir web sitesi veya di\u011fer dijital platformlarda belirli bir hedefi ger\u00e7ekle\u015ftiren ziyaret\u00e7i say\u0131s\u0131n\u0131n, toplam ziyaret\u00e7i say\u0131s\u0131na oran\u0131n\u0131 ifade eder. Genellikle bu hedef, bir sat\u0131n alma i\u015flemi, bir form doldurma veya belirli bir sayfay\u0131 ziyaret etme gibi eylemleri i\u00e7erir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               Neden D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131 \u00d6nemlidir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, bir i\u015fletmenin dijital pazarlama stratejisinin etkinli\u011fini \u00f6l\u00e7mesine yard\u0131mc\u0131 olan kritik bir metriktir. Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, web sitesi trafi\u011finin potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilir, m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirebilir ve geliri art\u0131rabilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               Hangi Fakt\u00f6rler D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Etkiler?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 etkileyen fakt\u00f6rler aras\u0131nda web sitesi h\u0131z\u0131, kullan\u0131c\u0131 dostu aray\u00fcz, etkili \u00e7a\u011fr\u0131lar ve buton tasar\u0131m\u0131, g\u00fcvenilirlik, i\u00e7erik kalitesi, mobil uyumluluk ve hedef kitle analizi bulunmaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Neler Yap\u0131labilir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in, hedef kitle analizi yaparak do\u011fru m\u00fc\u015fteri kitlesini belirlemek, web sitesini optimize etmek, etkili \u00e7a\u011fr\u0131lar ve butonlar kullanmak, g\u00fcvenilirlik olu\u015fturmak, i\u00e7erik pazarlamas\u0131n\u0131 geli\u015ftirmek ve sosyal medya\/reklam stratejilerini iyile\u015ftirmek gibi stratejilere odaklanmak \u00f6nemlidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            <div class=\"btn btn-link text-dark font-weight-bold\">\n                               D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131 Nas\u0131l \u0130zlenir ve Analiz Edilir?\n                            <\/div>\n                            <div class=\"btn-toogle\">\n                                <span><\/span>\n                                <span><\/span>\n                            <\/div>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, web analitik ara\u00e7lar\u0131 kullan\u0131larak izlenebilir. \u0130lgili hedeflere ula\u015fan ziyaret\u00e7i say\u0131s\u0131, toplam ziyaret\u00e7i say\u0131s\u0131na oranlanarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplan\u0131r. Analiz, hangi stratejilerin i\u015fe yarad\u0131\u011f\u0131n\u0131 anlamak, zay\u0131f noktalar\u0131 belirlemek ve iyile\u015ftirmeler yapmak i\u00e7in \u00f6nemlidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde internet ve sosyal medyayla i\u00e7li d\u0131\u015fl\u0131 olduk\u00e7a hayat\u0131m\u0131za yeni terimler girmekte, analiz i\u00e7in y\u00f6ntemler \u00fcretilmekte. T\u00fcketici memnuniyeti denince art\u0131k sadece sat\u0131lan \u00fcr\u00fcnler ya da yorumlar de\u011fil, web site deneyimi de ba\u015fl\u0131ca belirleyici verilerden biri haline gelmi\u015f bulunmakta. Hedef kitle ve t\u00fcketicilerin i\u015fletmeyle olan deneyimi hakk\u0131nda bilgi edinmek ve buna [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[391,394],"tags":[],"class_list":["post-8976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-teknoloji","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? Nas\u0131l Hesaplan\u0131r?<\/title>\n<meta name=\"description\" content=\"D\u00f6n\u00fc\u015f\u00fcm oran\u0131, dijital ba\u015far\u0131lar\u0131m\u0131z\u0131 \u00f6l\u00e7me ve kontrol etmede b\u00fcy\u00fck bir \u00f6neme sahip. 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D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir ve nas\u0131l hesaplan\u0131r Jengal Blog&#039;da!\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/\" \/>\n<meta property=\"og:site_name\" content=\"Jengal Web Tasar\u0131m - Web Yaz\u0131l\u0131m Ajans\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T11:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T07:35:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.jengal.com\/tr\/blog\/wp-content\/uploads\/2023\/12\/donusum-orani-nedir-nasil-hesaplanir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cihat KISA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cihat KISA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.jengal.com\/tr\/blog\/donusum-orani-nedir-nasil-hesaplanir\/\"},\"author\":{\"name\":\"Cihat KISA\",\"@id\":\"https:\/\/www.jengal.com\/tr\/blog\/#\/schema\/person\/8b6b1c7504bd191ae476643c1261c604\"},\"headline\":\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? 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